Privacy Policy

Last updated: May 21, 2026

This Privacy Policy explains how Luneo (“we,” “us,” or “our”) collects, uses, and shares your personal information when you use our website, store, or related services (the “Services”). Our store is powered by Shopify, which helps us operate and deliver these Services to you. If there is any conflict between our Terms of Service and this Privacy Policy, this Privacy Policy will apply to matters involving your personal data.

By using our Services, you confirm that you have read and understood how we handle your information as described here.

Personal Information We Collect

“Personal information” means any data that can identify or reasonably be linked to you. It does not include anonymized or de-identified data. Depending on how you interact with our Services and applicable laws, we may collect:

  • Contact details such as your name, phone number, email, and billing/shipping addresses
  • Payment details including card information and transaction records
  • Account details such as usernames, passwords, preferences, and security information
  • Order history including items viewed, purchased, returned, or saved
  • Customer communications like support messages or inquiries
  • Device and network data including IP address, browser type, and identifiers
  • Usage data showing how you interact with our website and services

We may also infer additional information based on this data.

How We Collect Information

We collect personal information in several ways:

  • Directly from you when you register, place orders, or contact us
  • Automatically through cookies and similar technologies when you use our website
  • From service providers who help us operate our business
  • From third parties or partners where permitted

Cookies and Tracking Technologies

Luneo uses cookies and similar tracking technologies to improve your browsing experience, analyze website traffic, and understand how customers interact with our Services.

Cookies are small data files stored on your device that help us remember your preferences and improve site functionality.

We use both first-party cookies (set by Luneo / Shopify) and third-party cookies, including but not limited to services such as:

  • Google Analytics (for website performance and usage insights)
  • Google Ads (for advertising and remarketing)
  • Shopify cookies (for store functionality, checkout, and security)
  • Meta/Facebook Pixel (if applicable, for marketing and retargeting)

These technologies may collect information such as:

  • IP address
  • Browser type
  • Device information
  • Pages visited and actions taken on the site

We use this information to:

  • Improve website performance
  • Understand customer behavior
  • Provide personalized content and advertising
  • Measure marketing effectiveness
  • Maintain secure checkout and shopping functionality

You can control or disable cookies through your browser settings. However, disabling certain cookies may affect the functionality of the website.

For more information on how Google uses data, please visit:
https://policies.google.com/technologies/partner-sites

By continuing to use our website, you consent to the use of cookies as described in this section.

How We Use Your Information

We use your personal information to:

  • Operate and improve our Services, including processing orders, payments, returns, and managing your account
  • Personalize your experience, such as recommending products based on your activity
  • Send marketing communications and show relevant advertisements
  • Prevent fraud and secure our website and transactions
  • Provide customer support and respond to inquiries
  • Comply with legal obligations and enforce our policies

How We Share Information

We may share your information with:

  • Shopify and third-party service providers (payment, shipping, analytics, IT support, etc.)
  • Advertising and marketing partners
  • Affiliates within our corporate group
  • Third parties when you request or authorize it
  • Legal authorities when required by law
  • Buyers or partners in case of business transfer, merger, or restructuring

Relationship with Shopify

Our store is hosted on Shopify, which processes personal data to help operate and improve the Services. Data may be shared with Shopify and other third parties, including those located outside your country. Shopify may also use aggregated data to improve its services and features. For more details, you can review Shopify’s privacy policy.

Third-Party Links

Our Services may include links to external websites that we do not control. We are not responsible for their content, security, or privacy practices. You should review their policies before providing personal information.

Children’s Privacy

Our Services are not intended for children, and we do not knowingly collect personal data from minors. If such data is collected, parents or guardians may contact us to request deletion.

Data Security and Retention

We use reasonable security measures to protect your information, but we cannot guarantee complete security. We retain data only as long as necessary for business operations, legal compliance, dispute resolution, or enforcement of agreements.

Your Rights and Choices

Depending on your location, you may have rights to:

  • Access your personal data
  • Request correction or deletion
  • Receive a copy of your data
  • Opt out of marketing communications

If you are in the UK or EEA, you may also:

  • Restrict or object to processing
  • Withdraw consent where applicable

We may verify your identity before processing requests.

Complaints

If you have concerns, you can contact us. You may also file a complaint with your local data protection authority if applicable.

International Data Transfers

Your data may be transferred and stored outside your country. For UK and EEA users, we use legal safeguards such as Standard Contractual Clauses to protect data during international transfers.

Policy Updates

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated revision date.

Contact Information

Store Name: Luneo Fashion
Company Name: Prestonia LLC
Company Address: 11166 Fairfax Blvd, Ste 500 #1122, Fairfax, VA 22030, United States
Warehouse Address: 1100 Enterprise Dr, Suffolk, VA 23434
Phone: +1 570 609 2484
Email: info@shopluneo.com

Monday to Friday | 09:00 – 17:00 (EST)
Weekends | 11:00 – 16:00 (EST)

You can also visit our Contact page to leave a comment directly. We aim to respond to all inquiries within 24 hours.